Vinyl focuses on advertisers that will enhance a site and the value of its inventory. We work with an exclusive number of brand publishers to offer marketers what they want: high impact, quality ad inventory. The sites we represent earn higher revenues thanks to our unique model.
Unlike other partners that purchase ad inventory at a fixed CPM, thereby concealing their margins, Vinyl collaborates with our publisher partners on a completely transparent revenue share model. This translates to a true partnership such that only when our publishers succeed, do we succeed.
This commitment to publisher success means we work that much harder to secure the highest eCPMs, the biggest advertising budgets, and the most appropriate advertisers for our partner sites’ users.